Digital Marketing Case Studies
Best practices for Telecom SEO
Once the on-page SEO was well underway, it was time for the off-page SEO side of the approach. This more technical, back-end strategy included indexing all relevant pages, increasing site speed, checking all 404 errors and fixing them, and finally, restructuring the site map. These approaches meant the site could be crawled, site authority could be understood and therefore increased, and the search engines could better read and understand the information on the site, allowing it to appear in the SERPs for the most relevant search terms.
Manufacturing and industrial industries are synonymous with lagging behind in the adoption of digital marketing, preferring to remain with their “tried and tested” traditional methods. Updating website design, adopting Industrial SEO techniques and increasing visibility in paid and social media can transform the rate your business grows.
Local SEO #1
To improve rankings and traffic for the University of Sheffield’s hospitality and catering site. The campaign included targeting the very competitive area of wedding venues and catering in and around Sheffield.
- Our approach was to select locally themed phrases with a high amount of intent in the searches. Given that the site was already very strong, our main focus was to improve the onsite content and make sure that the targeted key phrases were being mentioned enough across the whole site. As well as ensure local Google My Business listings were all consistent and accurate. Modern SEO is very much based on good content and this was the basis for the success we had with this particular client.
Franchise SEO #2
Implementing an effective SEO strategy for a franchise network of financial service providers.
The world of professional services is a very competitive one – one that relies on building authority, both in the search results and in general. We have a proven track record of helping professional services businesses grow their websites – benefitting from our wealth of technical expertise and content experience. Whatever the service area, no matter how niche, our marketing team can help businesses in the professional services sector grow online.
- Solution Dedicated Account Managers providing a personal approach to each site, within regulations, carefully managing their online visibility. Our team made sure all the sites were completely compliant with Google’s requirements and embarked on a monthly cycle of work encompassing both off site and on site SEO. Big focus on local SEO to improve local branch visibility for mobile .
Data Management Web Design #3
We were given complete creative freedom to design and build them a fun, engaging and creative custom website to bring a bit of excitement to the data management industry.
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